Modules: 10
Duration:
6 Months
Flexible Schedule:
Morning & Afternoon Shifts
Mode:
On-Campus + Hands-on Practice
Eligibility:
Intermediate / Graduate / Tech-Savvy
Youth Level:
Beginner to Intermediate
Outcome:
Job-ready skills for freelancing, employment, or entrepreneurship
In today’s connected world, every business needs digital visibility — and every skilled youth can turn that demand into opportunity.
This Certification in Digital Marketing & SEO by The Hunar Foundation empowers young men and women to master online marketing strategies that drive growth, build brands, and generate income.
Whether you want to launch your own business, grow your freelancing career, or step into the corporate world, this program gives you the tools, confidence, and mindset to succeed.
The Digital Marketing & SEO course spans 26 weeks, blending technical mastery with real-world projects to ensure every learner is job-ready by graduation.
Get started with the fundamentals of digital marketing, understand the power of data, and set up your professional presence online.
Key Deliverables: SWOT analysis, LinkedIn and Freelancer profile setup.
Learn to identify what your audience searches for. Build keyword strategies, analyze competitors, and track market trends.
Key Deliverables: 15 targeted keywords, competitor analysis, and trend report.
Create your own website from scratch and optimize it for performance and search visibility.
Key Deliverables: A live 5–7 page WordPress site, sitemap and robots.txt configuration.
Master content creation, meta optimization, and schema markup to boost visibility on search engines.
Key Deliverables: SEO-optimized blog post, structured data setup.
Track what matters. Learn to measure, analyze, and improve website performance using Google tools.
Key Deliverables: GA4 and GSC setup, performance and traffic reports.
Understand backlinking strategies, link quality, and domain authority building.
Key Deliverables: Build 5 quality backlinks and maintain a backlink tracking sheet.
Step into the world of online earning. Learn Facebook ad creation, bidding strategies, and build sales funnels for conversion.
Key Deliverables: Freelancing gig setup, Meta Pixel installation, ad campaign execution.
Leverage social media platforms to build your personal or business brand. Automate content posting and engagement.
Key Deliverables: Optimized profiles, scheduled content calendar.
Dive into video marketing — plan, create, and optimize YouTube channels and content for audience growth.
Key Deliverables: YouTube channel setup, optimized video, competitor analysis.
Put everything together in a live digital marketing campaign with your own SEO-optimized website and active social channels.
Key Deliverables: Fully functional website integrated with a real digital campaign.
Graduates of this program can pursue:
Freelancing careers on Upwork, Fiverr, and other platforms
Digital Marketing Executive / SEO Specialist roles in agencies and companies
Social Media Manager / Content Strategist roles in startups
Entrepreneurship — build your own digital business or marketing agency
Hands-on Training:
Real-world projects and live campaign practice.
Industry Collaboration:
Curriculum designed with market experts.
Career Support:
Freelancing guidance and job placement assistance.
Holistic Development:
Technical, ethical, and communication skills combined.
Empowerment with Purpose:
Build livelihoods while contributing to Pakistan’s digital economy.
Upon successful completion, students receive:
NAVTTC Certificate in Digital Marketing & SEO
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